At a recent Social Media Surgery in Halesowen we talked a lot about the power of sharing stories about people, rather than solely focusing on sharing information and news.

Madeleine Sugden (@madlinsudn) has just published a fantastic post about a charity curing blood cancer, called Antony Nolan. They made the shift from using Facebook for “mainly ‘housekeeping’ type posts / sharing news stories, to using first-person, authentic storytelling with dramatic results.” Check out Madeleine’s post for details on the journey, the strategy, the results, some great tips on storytelling, and insights into why this approach worked for the charity.