Learning to use Facebook Live at a Social Media Surgery

Having been helped at a Social Media Surgery a year ago to set up her first social media account for a local support group, Linda has been a regular at Halesowen Social Media Surgery. Linda quickly got to grips with Twitter, however figuring out how best to use Facebook for the group took a little while. There are differences between Facebook Profiles, Pages and Group which need thinking through. Steph Clarke has written a really useful post about this which I’d recommend if you are thinking of using Facebook for a local group or organisation.

At last month’s surgery, Linda came along asking about what other social media she should be using, beyond Twitter and Facebook. We had a look at the great content Linda had been sharing through Twitter and Facebook, and I thought that the next challenge perhaps wasn’t something else, but rather looking at what Twitter and Facebook could do which Linda wasn’t making use of. I mentioned Facebook Live, and admitted that I hadn’t used it myself at that point, but I understood that it was a fun and immediate way of creating and sharing video within Facebook. (There are some useful tips from Facebook on getting the most out of Facebook Live.)

Linda and I quickly got playing and figured it out, at which point Libby from Halas Homes arrived to find out how to connect Twitter and Facebook accounts. She asked what we were doing, and was also excited to hear about Facebook Live. I suggested that Linda show Libby how to use it. And there it was… we created some Social Media Surgery magic. Linda had come along to receive some help, and now she was giving it. The video below captured the magic moment. Social Media Surgeries are brilliant because everyone can contribute and benefit at the same time.

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BostinCamp 4

Bostincamp returned to Dudley last night. 14 people from all sorts of different organisations got together to drink tea, eat cake, be inspired and learn from each other. All of the tweets from the session are archived on Storify. Below are some of the the things people shared, which give a flavour of the session.

Photo of Joy Boyes, Nick Booth and Alison Sayer at BostinCamp

Joye Boyes, Nick Booth and Alison Sayer at BostinCamp

First up we heard from Alison Sayer, the Chief Executive of Halas Homes. Based in Halesowen, the charity provides services and accomodation for people with learning disabilities. Alison has learned by doing when it comes to social media, and developed some really engaging and effective tactics in her use of twitter and a blog.

Then we heard from Joy Boyes, who works for the Office of Public Health in Dudley Council and has experience of numerous public health campaigns and social marketing projects in the borough. The numbers of officers and projects in Public Health using social media is on the increase, thanks to Joy’s hard work over the years and also some Lunch and Learn sessions on twitter that she has run – what a brilliant idea!

We even inspired Jane Clarke to gather the courage to post a tweet!

A taste of the support available at Halesowen Social Media Surgery

Photo of Coffee Cups Community Cafe from outside, with chairs on the grass in front of the cafeFollowing a very warm welcome from the team at Coffee Cups for the launch of Halesowen Social Media Surgery, we’ll be back at their lovely cafe for the first of our Autumn social media surgeries.

Halesowen Social Media Surgery will be held on Tuesday 15 September between 9.30am and 11.00am, please book here if you can help out or would like to come along to get help. Below are some of the great things that happened as a result of the last surgery.

Becky talked to Loraine from local charity Camphill Village Trust about ways to get more out of Facebook. Loraine learned about blogs, twitter and hashtags. She said: “I’m really pleased because now I feel more confident I can actually have a go. My biggest worry was the fear of something going wrong or losing information. We’ve talked about using YouTube to share videos of people painting pottery in our charity’s coffee and craft shop.”

Linda is involved in a local support group for people with vision loss, linked to the Macular Society. Eileen helped Linda to set up her first ever social media account, using Twitter. Having set up @maculardudley,  Linda sent her first tweet (to the Macular Society head office) and found some people and organisations to follow. It has been fantastic to see Linda tweeting regularly since. She has found great accounts to follow and shares useful information from them, plus news about local events, such as an upcoming Sight and Health Fair at Brierley Hill Civic Hall.

First-time surgeon Sohaib helped James  from Dudley Mind to set up a Facebook Page: Get Set to Go Dudley, Sohaib helped James to get to grips with the basics and how to manage the page, and linked it to the Dudley Mind twitter account. It’s great to see that James has been sharing through the new Facebook Page and promoting activities in a really friendly way.

Sohiab also helped Olivia, co-founder of charity Kids Club Kampala to find out how to use Facebook and Twitter to find a wider audience and also ways to be more strategic about who to engage with. Olivia said: “this should help us to gain support for Kids Club Kampala and raise more awareness about we we do which might translate into more funding”.

Melissa supported a number of people involved in Patient Participation Groups in doctors’ surgeries, including David, who said: “It was useful to learn about StreetLife. One thing I found very useful was to discover that on Facebook there are posts being collated about GP Practices, without the GP Practices having a Facebook presence. Coming to a social media surgery was a useful first step.”

I had fun supporting Hannah, Abi and Joshua from the Ignite youth group at Calvary Church. We talked through ways to promote activities and build relationships on social networks. Joshua said it was helpful to find out that “it’s good to create relationships with other organisations, and retweet and share their information to our followers, and then our followers know what other organisations are doing, and the other organisations might share our information too.” Hannah left with “practical ideas of people and organisationss to check out (e..g Uprising) and things to try that we hadn’t already heard of before, such as encouraging our youth members to become social reporters!” The group also planned to look at the Dudley Community Information Directory to see which other groups and organisations were based close to them that they might be able to build connections with.

2015-06-16 11.26.45Finally, Alison from Halas Homes and Camilla from the Hope Centre had one of those serendipitous encounters which social media surgeries seem to create. Camilla explained that Alison helped her to understand twitter a bit more. “I have found out where I can see my tweets, and learned how to retweet. I now know you don’t get a message when you send a tweet!”

In turn, Camilla helped Alison to connect with the Hope Centre so that Halas Homes residents could make a donation to homeless people which the Hope Centre support. There’s more on this story on the wonderful Halas Homes blog. Also Camilla gave Alison ideas about using Coffee Cups to host christmas parties for voluntary organisations. It looks as though something was planned quite quickly!

Community Action and Social Media

Photo from research seminar, Angus McCabe at the front of a seminar room, participants looking towards him or using laptops etc.

Research Seminar at the Third Sector Research Centre

On Wednesday Alison Sayer from (Halas Homes) and I spent the afternoon in a research seminar at the University of Birmingham. The Barrow Cadbury Trust have funded the Third Sector Research Centre to undertake exploration and research around Community Action and Social Media. The project started a few months ago, when Kevin Harris from Local Level (he blogs here) reviewed literature on the topic and carried out telephone interviews with people who do work with community groups and social media.

Questions being asked through the research are:

  • How/do social media generate, extend, develop or sustain community action in communities of place/interest? (This is the overall research question.)
  • What social media are being used at a community level and how?
  • Why and to do what?
  • What is the impact and outcomes of social media use?

If you have any examples which can help to answer these questions please do get in touch with Kevin Harris (kevin@local-level.org.uk). I’ll be sharing some experiences here which might go some small way to responding to the research questions, and also examples from other places. (They will all go in a category called community action and social media so that you can find them easily.)

Though the research team themselves weren’t using social media during the seminar, that clearly that didn’t stop those of us who enjoy social reporting, involving people outside the room, and picking up on discussion points through a backchannel. We used the hashtag #CASM, and Pauline Roche kindly curated an archive of the twitter discussion on Storify. Slides from the seminar were circulated after the session via email with participants, I’ve shared a copy here.

At this point I confess to a feeling of immense frustration. There are amazing people across the country who have incredible experience-based knowledge in relation to communities and community development, and the analysis of power which comes with that. They even write brilliant books about things like networking approaches to community development. However they haven’t really jumped in when it comes to social media. This leads to barriers in them understanding stories and examples from people like Steph Clarke who use social media in highly skilled and adept ways to facilitate positive connections and action and build cohesion in their own communities. I am convinced that understanding can only be real when you have built up some experience  of using social media. Otherwise it’s like trying to understand what it’s like to swim without ever getting in the water.

Anyway, here’s my first example from Dudley of community action being driven through social media. Karl Denning is a guide dog owner from Dudley who campaigns for equality and raises awareness about behaviours which make day to day life difficult and even dangerous for partially sighted people. Karl came along to a Dudley Social Media Surgery in 2013, when he learned some tips and tricks to use Twitter more effectively (he’s on twitter as @KarlDenning). He returned to the next surgery for help to set up a new blog on WordPress, and then again later in 2014 to find out how to use Instagram. Below is a video made and shared on YouTube by Dudley Police and Karl, raising awareness of inconsiderate parking. It’s had over 3,500 views. I have no idea what the impact and outcomes of this are, but it has made me more thoughtful about where and how I park. The video relates to a wider effort by Karl to raise awareness which taps in to the hashtag #inconsiderateparking. Do take a look at the video, if only to watch how tentatively the police officer passes the car, which helps you empathise with how scary this is.

Photo credit: Photo from research seminar taken by Gooweon Jeong, shared via @thirdsectorrc twitter account

social media surgery successes

This month’s social media surgery took place at Cafe Grande in Dudley (as ever we’re grateful to the owner Martin, for welcoming us in the cafe).

Dudley Voices for Choice twitter profile page

Sarah Offley came along from Dudley Voices for Choice, which is a self-advocacy group for people with learning disabilities. She wanted to find out how to use twitter, and was supported to set up her own twitter account (@DVCSarahO) and send her first tweet. She said: “I feel so relieved – it wasn’t as scary as I thought it would be! I will use the account for promotion, keeping in touch and up to date on important issues.” As a result of the social media surgery Sarah has bought back the @DvcDudley twitter account from a year of inactivity. Keep an eye on them for interesting news and collaborations.

Alison Sayer from Halas Homes wanted to learn about twitter, and how to include a twitter feed on  her organisation’s website, or a blog. We talked about ways that Halas Homes could develop a fresher online presence, and Alison left equipped to talk to her board. She said “We had a really helpful and informative conversation about WordPress blogs and Twitter. I now know that blogs can be updated through Twitter and I can see that this will help me make best use of my limited time.” Within two working days Alison had a new twitter account for Halas Homes (@HalasHomes) created and active, with great sharing going on already.

image of a tweet from Halas Homes  about a coffee morning

There’s more about the social media surgery in my Storify archive, so I’ll finish with Alison’s feedback: “I didn’t know what social media surgeries would be like but it’s been really informal and an enjoyable experience.”