The wonderful Dan Slee and Darren Caveney of Comms2point0 have mentioned a few times in their blogs and rather wonderful weekly email that 70% of the internet is video. Each time I’ve read this I’ve wondered “is that because video files take up more space than text files?” (my understanding of the internet being rather rudimentary). Today I wanted to let you know about the NetSquared Midlands Meet-up on 16 May at which Dan will be describing the changing landscape of what is shared online and offering some tips on getting to grips with video making. So I decided to look up that 70% statistic as I wanted to understand it.
I learned from this article and similar ones that the statistic is probably from data provided by a North American broadband services company about home broadband internet usage during peak evening hours. The article is titled “Streaming Video Now Accounts for 70 Percent of Broadband Usage”, which is perhaps a bit misleading, but hey, it’s a headline and needed to be snappy. So the statistic is about what is streamed. Plus, the categorisation ‘video’ includes what I still think of as ‘TV’ – Netflix streaming takes a whopping 37% share of the broadband usage.
Which is not to say that we shouldn’t be getting to grips with video. Dan makes some great points in this succinct list of 7 things you need to know about video in 2016. The important ones for me in terms of ways that we can use social media to connect, communicate and collaborate are:
- Video on the web is no longer just YouTube
Once posting it to the 11-year-old social site and then sharing the link was enough. Not anymore. More than 500 million people watch Facebook video every day, according to Facebook.
- Anyone can shoot video if their phone is good enough
Go to your camera. Click the video option. Point your camera. Record. There you go. Done. If you have a smartphone you can do it.
- The best video is of real people and not in an office
Shoot footage of real people doing real things. They’ll be more interesting and they’ll also have friends, relatives, aunts and uncles who have Facebook profiles they’ll like and share that video on.
So why not take the opportunity to spend an evening with Dan Slee and the equally knowledgable NetSquared Midlands organisers Pauline Roche and Paul Webster, and get to grips with video? The NetSquared meet-up is on Monday 16 May, 6.30-8.30pm at Impact Hub Birmingham in Digbeth.
And what better to end this post with but a video? This is a beautiful video about Bread2Share, a successful Dudley social enterprise, made by the talented Simon of Reel Eyes Films, another social enterprise.